Secrets that can bring you success as a coffee shop owner are the same that affect success of businesses the world over. These boil down to luck, extensive experience and extreme hard work. It can be any of these or a combination of all of them. While success in this instance may be purely financial and relating to the owners return on investment, it should also touch on business ideas that aim at giving customers what they wish to have. The following steps, which build up to the three key factors highlighted above, are a lot likely to bring you success in your coffee shop.
1. Always serve the finest espresso
In most businesses, providing 80% quality is the best way to go. However, this is different with coffee because serving anything less than 100% quality and doing it consistently just does not work. Customers are known to walk past ten other coffee shops to go to the one shop they know always serves fresh coffee. One such coffee shop in Columbus, Trusty Tiger Cafe, has found a lot of success by doing exactly this. While this may make getting a visible location and paying an arm and a leg for it irrelevant, you still need to invest in the best espresso machine and set it with the right pump at just the appropriate pressure levels.
2. Limit the assortments you offer
Many coffee shop operators in Ohio, especially newbies, wrongly think that extensive product ranges and wide assortments offered give them a competitive advantage. Most forget though, that their customers are only thirsty or hungry or maybe both. To such customers, an extensive range to choose from only creates anguish. A good business idea is to just offer the necessary categories and in reasonable offers. Trusty Tiger Coffee House offers no-frills service in order to keep costs low, and then pass the savings on to their customers. Offering limited but strategic products is also advantageous and cuts the costs associated with management. Every assortment you add to the menu requires a series of management efforts but this may not necessarily translate into incoming revenue.
3. Have the right strategies of protecting your bastion
Running a coffee shop amounts to treading in a very competitive marketplace. Your success thus, depends on how well you get traction of your competitive edge. You need to have a clear plan that will get you your customers, retain them and even have them referring their friends and family to your shop.
4. Understand your products and customers
There is nothing as important in business as satisfying the needs of your customers. Most of them come because they are thirsty or hungry or both. A good number still, come for different other reasons. Some may be looking for an escape from a stressing office. Others come looking for a place to conduct business. Some may just be out looking to get a secluded spot so they can reflect upon things that worry them. Understanding these various needs may help you better package your offers and have your customers returning often. In addition to selling coffee drinks, you can get espresso machines from Trusty Tiger on their website, because they understand that that’s what their customers want.
5. Counter service
Counter service is cheap, effective and a very efficient way of serving in a coffee shop. It significantly reduces the shop’s wage bill and is hassle-free for both the customer and you. Counter service helps you successfully manage peak demands especially around breakfast and lunch. It is less stressful and easy to pull off as long as you can maintain friendly banter.
This list is by no means exhaustive. It however, offers great ideas that can help you build a successful business. Most importantly, have passion for the business, ensure your products taste better than your competitors do and know that you are in the people business.